Despite New Study, Monster Renews Sponsorship Deal With MotoGP
Monster Energy will remain a prominent sponsor of various motor sporting events over the next few years. After a renewal agreement with Dorna Sports, Monster Energy will at least be a motorsports sponsor for three years.
“MotoGP is what Monster Energy is all about,” said Rodney Sacks, CEO of Monster Beverage. “Speed, unreal skill, and keeping the throttle open a little bit longer than the other guys. In other words living life on the edge. Our athletes who compete for us in all three MotoGP classifications speak for us. And nowhere do they speak louder than on the global stage that is MotoGP. The best riders, the best teams, the best circuits and the best events in the world. We are very proud to be a part of it.”
According to RoadRacing World, Monster has helped many Dorna Sports riders over the years gain notoriety thanks to their largely successful brand.
Monster Energy started in the early 2000s and has significantly grown since then, especially in the extreme and motorsports industries.
Despite the brand loyalty, there have been a few documented negatives about Monster and other energy drinks. Monster, Rockstar, and Red Bull are actually twice as likely to result in tooth enamel loss in comparison to Gatorade, Powerade, and Propel.
Another — perhaps strange — negative regarding Monster and energy drinks is their recent correlation with drunk driving.
ARS Technica reports that highly caffeinated beverages like energy drinks have been linked to drunk driving, even when no actual traces of alcohol were reported.
“The results shed light on the complexity of the relationship between energy drink consumption patterns and important public health problem: drunk driving,” said Amelia Arria, a public health researcher at the University of Maryland.
After a six-year study examining 1,000 college students, researchers found that the more non-alcoholic energy drinks a person consumed, the more likely they were to drive drunk. The study was published in Alcoholism: Clinical and Experimental Research.
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